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WhatsApp users now total over 2 billion, active monthly

02/13/202002/12/2020 Sam Lambert

WhatsApp users - mobile user accessing WhatsApp

This figure is around half a billion short of parent company Facebook’s own monthly figures. The number of WhatsApp users has now risen above the 2 billion mark, for those who are active on a monthly basis, said C.E.O. Will Cathcart in a Wall Street Journal interview. This is the first time the Facebook owned app has revealed its user numbers in about two years. Facebook took to its blog to share the new WhatsApp users milestone. It’s only half a billion short of Facebook’s own active monthly user figures.…

New feature Facebook News to launch on Facebook’s mobile app in the US

10/28/201910/27/2019 John Montgallo

Facebook News - Social Media - Information

Facebook is testing a new way to give its user more control over the stories they view. The social networking giant is trailing Facebook News via its mobile app in the United States. The company has reportedly begun testing a news hub that is dedicated to providing users with quality news. The purpose of the hub is to give users greater control over the stories they see to deliver an experience that is more relevant and personalized. The hub has a “Today’s Stories” section curated by the company’s team of…

Facebook downvote system is in testing to help spot problem comments faster

02/12/201802/09/2018 Julie Campbell

Facebook downvote social media marketing

At the moment, the feature is being offered in a small number of public page posts seen by a limited group. A new Facebook downvote feature is currently undergoing testing by the social media giant. The goal is to make it possible for users to “downvote” comments. The testing is only in its initial stages so the vast majority of users and pages won’t see the feature yet. So far, the Facebook downvote button is limited to a few handfuls of Public page post comments and can be seen exclusively…

Mobile commerce program begins at Facebook with its Gifts platform

10/01/201210/01/2012 Jennifer Goula

The social network is rolling out its new mobile service that allows real world purchases. Facebook has announced the launch of its new mobile commerce Gifts service, which lets its members purchase and send items from the real world as presents to the contacts on their friends lists. This service has rolled out on desktop and Google’s Android. It was also announced that a version designed for the Apple iOS will also be launched within the next few weeks. Facebook Gifts has been built on the mcommerce gifting platform called…

New mobile social media marketing options proving popular among investors

06/25/201206/25/2012 Jesse Collins

The real Facebook news will be if the marketers themselves become attached. Now that the new mobile social media marketing ads, the Sponsored Stories, are underway, Facebook news reports have been showing tremendous click through rates that exceed the results that are being experienced on the regular web, suggesting that this technique may be a hit. However, some are hesitant to start celebrating quite yet, as marketers have not yet made their decisions. Marketers are experienced with the concept of hype, and that a novelty can look like a success…