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Mobile commerce program begins at Facebook with its Gifts platform

Mobile commerce program begins at Facebook with its Gifts platform

The social network is rolling out its new mobile service that allows real world purchases. Facebook has announced the launch of its new mobile commerce Gifts service, which lets its members purchase and send items from the real world as presents to the contacts on their friends lists. This service has rolled out on desktop and Google’s Android. It was also announced that a version designed for the Apple iOS will also be launched within the next few … Read entire article »

Filed under: Featured News, Mobile Commerce, Social Media Marketing, Trends

Latest Facebook news includes acquisition of Face.com

Latest Facebook news includes acquisition of Face.com

This $55 to $60 million purchase will improve its facial recognition technology. Following several weeks of speculating, Facebook news finally shows that Face.com, an Israeli facial recognition technology, has been acquired. Though rumors initially suggested that it was purchased for $100 million, that number has since fallen. It is now more likely that the company was bought out for somewhere between $55 million and $60 million, and that this amount was a combination of cash and stock. The … Read entire article »

Filed under: Featured News, Social Media Marketing, Technology News

Latest Facebook news includes apps and acquisitions

Latest Facebook news includes apps and acquisitions

The social network has announced the deployment of Bango technology. The most recent Facebook news, the social network giant has announced that it is boosting its technology offerings, as it releases the information regarding the deployment of technology from Bango and launches its new App Center. Bango has provided the king of social networking with the ability to use mobile commerce. It had already signed an agreement with the company back in February, for providing payments services to … Read entire article »

Filed under: Featured News, Mobile Marketing, Mobile Payments, Social Media Marketing

Augmented reality may revitalize social networking

Augmented reality may revitalize social networking

Facebook fatigue may be wearing on consumers Social networks have come to play a significant role in the lives of many people. Platforms such as Facebook and Twitter regularly entertain millions, keeping friends, family, and even enemies connected to one another through the online world. Recently, however, consumers have been showing a degree of fatigue with platforms like Facebook. This concept was discussed at the Digital Shoreditch event held in London, UK. During the event, Christophe … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Commerce, Social Media Marketing, Trends

Has Facebook reached the end of its hyper-growth or has it just begun – IPO reveals vision for the future

Has Facebook reached the end of its hyper-growth or has it just begun – IPO reveals vision for the future

Facebook has filed its IPO to sell its shares on the open market (under the ticker symbol “FB”) and has revealed some hints regarding its intentions for its future in mobile and online payments, and has unveiled some of the information that has previously been carefully guarded regarding the pay received by its executives. American regulations require businesses to share this type of information regarding their internal operations, when they go public. The filing was a massive … Read entire article »

Filed under: Featured News, Mobile Commerce, Social Media Marketing, United States

Games can now use the new mobile news feed at Facebook as a viral channel

Games can now use the new mobile news feed at Facebook as a viral channel

There was a time that game companies at Facebook would draw a broader number of users through the news feeds of the gamers which distributed the message to non-gamers, and though this channel was cut back, the social media company has now announced that it is using the mobile news feed to test game stories. Until now, game companies have been forced to use paid marketing techniques and actual word of mouth (as opposed to its … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing