Mobile commerce represents 14 percent of Facebook’s ad revenue

Facebook mobile commerce

This data is from the third quarter results that have been released by the social network. According to the most recent data that has been released by Facebook, during the third quarter, 14 percent of the ad revenue that it generated came from mobile commerce. This was welcome news for the company after having experienced a difficult previous quarter. In July, after having reported a net loss of $157 million during the second quarter, the social network vowed to make a number of serious mobile commerce changes in order to…

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Facebook mobile takes a significant hit as three more key employees leave

social media marketing

More marketing and smartphone execs after having lost another one last week. Yet another group of key employees have walked away from Facebook mobile and marketing, which has become quite a trend with the company since May when its IPO was so poorly received. The last seven days have been especially painful as three more defections took place. The first to announce his departure was Ethen Beard, who was responsible for developing top app maker relationships with the company. Since then, a platform marketing director, Katie Mitic, announced that she…

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Has Facebook reached the end of its hyper-growth or has it just begun – IPO reveals vision for the future

President Obama and Mark Zuckerberg

Facebook has filed its IPO to sell its shares on the open market (under the ticker symbol “FB”) and has revealed some hints regarding its intentions for its future in mobile and online payments, and has unveiled some of the information that has previously been carefully guarded regarding the pay received by its executives. American regulations require businesses to share this type of information regarding their internal operations, when they go public. The filing was a massive 200 pages long and a significant amount of it was dedicated to the…

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Facebook aims to make new moves toward media and mobile commerce

Facebook mobile commerce

According to the director of platform partnerships at Facebook, Ethan Beard, the ever evolving social media network, has taken aim at enabling the sharing of media, as well as taking a bigger step into mobile, and using the social connections in order to increase commerce. Beard made this announcement in San Francisco, at the Yerba Buena Arts Center for the first Ad Age Digital West conference. Facebook is also expected to make significant announcements at its developer conference in San Francisco, called f8. There, it is expected that there will…

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