Mobile marketing at Facebook will beat out Google next year

Google I/O mobile sites

The head of Opera Mediaworks has said that smartphone and tablet based ads from the social network will win. According to the chief exec at Opera Mediaworks, Mahi De Silva, who is also a veteran in mobile marketing and advertising, while Google may still be in the lead when it comes to that channel, that position will change next year when it is overtaken by Facebook. Opera Mediaworks is owned by Opera Software, which is based in Norway and brought in $120 million in revenue last year. This year, Opera…

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Mobile marketing may be led by Twitter next year

Twitter Canada Mobile apps marketing

Fiksu has released its prediction that intent and real time location data will send the social network skywards. The App marketing specialist, Fiksu, has now released its latest predictions about mobile marketing, in which it was forecasted that by the end of 2014, Twitter will be leading the way for social media over that channel. Twitter made two enormous announcements last week, which have kept that network in the spotlight. The first of the two announcements was that it confirmed its intentions for an IPO. The second was that it…

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Social media marketing ad exchange plan may form at Apple

Social media marketing ad exchange

The iPhone manufacturer could be joining into this type of agreement with Facebook and Twitter. Facebook has already entered into this kind of social media marketing and reports are showing that Twitter is seeking to head in the same direction, and now the latest reports are showing that Apple may also be considering this strategy. A newly published report is suggesting that Apple has intentions to launch an ad exchange. The report was published by Business Insider and suggested that this same form of social media marketing could be among…

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Mobile marketing from Facebook could include location tracking

Facebook mobile commerce

The social network is creating an app for smartphones that would track the user’s location. According to two people who have knowledge of the development of a new app at Facebook, the social network will be using a new app for mobile marketing through the use of location tracking, joining in to a rapidly growing trend among smartphone marketers. This new application is scheduled to be unveiled at some point in March of this year. The sources stated that the mobile marketing app is designed to assist users in locating…

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Social media marketing campaigns are seeing important gains

mobile social media marketing

The results of the various efforts this year are starting to produce figures as to their successes. A company called FrogAds has just released the results regarding the achievements of the social media marketing campaigns that it has had in place since June of this year, and they have produced some figures that could help to shape the decisions made for next year’s campaigns. That company has been rated by Alexa as being in the 130,600 spot after Craigslist. Craigslist is currently ranked by Alexa in the 43rd position. The…

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Facebook mobile takes a significant hit as three more key employees leave

social media marketing

More marketing and smartphone execs after having lost another one last week. Yet another group of key employees have walked away from Facebook mobile and marketing, which has become quite a trend with the company since May when its IPO was so poorly received. The last seven days have been especially painful as three more defections took place. The first to announce his departure was Ethen Beard, who was responsible for developing top app maker relationships with the company. Since then, a platform marketing director, Katie Mitic, announced that she…

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Facebook begins testing new mobile marketing platform

Facebook mobile social media marketing

Ad program targets developers of mobile applications Since going public earlier this year, Facebook has been faced with several challenges in terms of stocks and revenue. The company is currently in need of increasing its revenue generation significantly, which means that it is beginning to focus more on its mobile strategy. The social network is beginning to focus more on its use of mobile advertisements for developers of applications. The company is currently testing a new ad program for developers, which will enable them to target a wider audience while…

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Facebook’s mobile marketing powers skyrocket as their search capabilities rival Google

Mobile Commerce

Facebook is focused on a social search framework that could redefine mobile marketing and monetizing. Facebook has set its sights on a new way to accomplish mobile marketing in order to monetize the channel, by creating a social search framework which will form an entirely new source of value and revenue that will leave current estimates about the future of mobile behind. The financial success it intends to achieve through its efforts will, however, be at the expense of Amazon and Google, should it be successful. Amazon is at risk…

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