Facebook mobile commerce data shows a sweet future

social media trends facebook mobile commerce

The social media giant’s statistics showed that smartphone based transactions are rapidly rising. Newly released Kantar and Facebook mobile commerce data revealed a sizeable trend toward smartphone transactions. Over the holiday shopping period, the social media giant recorded 51 percent of transactions from smartphone or tablet sources. This data included the period from November 1 through December 31 based on online transactions. During that same period in 2015, the same figure had been a notably lower 41 percent. As a whole, this Facebook mobile commerce data underscored the importance for…

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Facebook continues with its mobile commerce initiatives

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WhatsApp will be integrated into Facebook mobile app Facebook will be integrating WhatsApp into its mobile application for Android devices. WhatsApp is a mobile messaging platform that Facebook acquired for $1 billion in 2014. The social media company has been showing more interest in the mobile space, establishing itself as a leader therein and taking note of the growing popularity of mobile commerce. WhatsApp integration is meant to augment Facebook’s other mobile initiatives, including a plan to launch a new service that will allow users to send money to one…

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Facebook shows favor for feature with strong mobile commerce potential

Facebook mobile payments

Facebook is set to lay its Gifts service to rest in August Facebook has announced that it will be shutting down its Facebook Gifts service in August. This service had allowed the social network’s users to purchase and trade gift cards from businesses like Starbucks and Fandango. Shutting down the Gifts service will result in no layoffs, as those working on this service will have their attention refocused on Facebook’s Buy initiative. Earlier this month, Facebook unveiled the Buy Button, which is meant to promote mobile and e-commerce. Gifts is…

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Facebook’s new acquisition could be a victory for its mobile payments endeavors

Facebook mobile payments

PayPal’s David Marcus joins Facebook Facebook has struck a major blow against PayPal through its acquisition of David Marcus, PayPal’s former president. Marcus has accepted a position as Vice President of Facebook Messenger, the social network’s new standalone messaging application. The app currently has more than 200 million monthly users and accounts for more than 12 billion messages sent each day. The app could soon become one of Facebook’s first mobile payments platforms, with the help of Marcus. PayPal is finding it difficult to compete with others in the mobile…

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Mobile commerce project at Facebook begins testing phase

Facebook mobile commerce

The massive social network is hoping to start powering smartphone and tablet based shopping for others. Facebook has just confirmed recent announcements that have been made at several reputable media outlets which indicated that it is now testing a new mobile commerce and payments system in which consumers would be able to use credit card data stored on Facebook in order to make purchases through third party apps. This represents a tremendous move by Facebook to step into the smartphone and tablet based shopping channel. In order to use the…

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