Is mainstream social media marketing under attack from Facebook?

mobile commerce facebook social media marketing

The largest social network has now knocked the pins out from under mainstream media posts in newsfeeds. Facebook has recently made some notable newsfeed changes having a big impact on social media marketing. It recently released a blog called “Building a Better News Feed for You.” Within it, it has pointed out some notable changes, particularly a cutback on mainstream media posts. Many are now speculating mainstream media may shrink efforts on Facebook and turn to Twitter. Within the blog post, it said “FRIENDS AND FAMILY COME FIRST: Facebook was…

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Wendy’s mobile ads on Facebook have a Snapchat style

wendy's QR codes mobile ads

The fast food chain is creating interactive burgers through the use of GIFs and videos. Just as brands start tinkering with the mobile ads in the new full screen Facebook style, Wendy’s is working on using this new format in a whole new and creative way that they hope will encourage considerable interaction from consumers. The fast food restaurant chain is using images, videos and GIFs to illustrate how their burgers are made, layer by layer. The layers of the hamburgers are all displayed and added to each other, including…

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Bacardi social media marketing strategy adds Facebook immersive mobile ads

Facebook mobile social media marketing

This effort is mean to help the brand’s messages to be delivered on a quality global level. Bacardi has now become the first among brands of alcohol to implement a social media marketing strategy that includes the new mobile ad format from Facebook called Immersive Canvas. This is meant to enhance the quality of Bacardi’s creative when it comes to the mobile sphere. Now, Bacardi is hopeful that this new component to its social media marketing – which will make it possible to use an experience somewhat like a microsite…

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Free mobile internet from Facebook to expand

facebook messenger mobile commerce internet

The social network will be increasing the service in order to increase its usage. Facebook has recently revealed that it has plans to broaden its free mobile internet service following the unveiling of its application in 17 different developing nation over the course of the last year. This was announced by way of a blog post that was made by an executive at Facebook. The company stated that it would be opening a new portal that would allow any mobile operator to offer this mobile internet service under the Facebook…

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Social media marketing product review strategies power up engagement

Social media marketing strategy quality book reviews

Book reviews are a powerful force, but it is the legitimate feedback and not fake posts that are drawing readers. When it comes to promoting a product, few opportunities level the playing field in the same way as social media marketing, provided that those Facebook and Twitter advertising strategies are implemented in a highly effective way. Some of the most successful campaigns have resulted from no- or low-budget efforts over social media. That said, without a massive advertising budget, then the power of the social media marketing strategy comes from…

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