Facebook shows favor for feature with strong mobile commerce potential

Facebook mobile payments

Facebook is set to lay its Gifts service to rest in August Facebook has announced that it will be shutting down its Facebook Gifts service in August. This service had allowed the social network’s users to purchase and trade gift cards from businesses like Starbucks and Fandango. Shutting down the Gifts service will result in no layoffs, as those working on this service will have their attention refocused on Facebook’s Buy initiative. Earlier this month, Facebook unveiled the Buy Button, which is meant to promote mobile and e-commerce. Gifts is…

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Mobile commerce represents 14 percent of Facebook’s ad revenue

Facebook mobile commerce

This data is from the third quarter results that have been released by the social network. According to the most recent data that has been released by Facebook, during the third quarter, 14 percent of the ad revenue that it generated came from mobile commerce. This was welcome news for the company after having experienced a difficult previous quarter. In July, after having reported a net loss of $157 million during the second quarter, the social network vowed to make a number of serious mobile commerce changes in order to…

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Mobile commerce program begins at Facebook with its Gifts platform

Facebook Gifts Mobile Commerce

The social network is rolling out its new mobile service that allows real world purchases. Facebook has announced the launch of its new mobile commerce Gifts service, which lets its members purchase and send items from the real world as presents to the contacts on their friends lists. This service has rolled out on desktop and Google’s Android. It was also announced that a version designed for the Apple iOS will also be launched within the next few weeks. Facebook Gifts has been built on the mcommerce gifting platform called…

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