Facebook introduces engagement bait screening algorithm to improve posts

facebook engagement bait clickbait

Posts designed exclusively to make users click won’t be making it to the newsfeed as often. Facebook newsfeed have become exceptionally crowded, and many of the posts are designed specifically as engagement bait, attempting to force users to click. This form of social media clickbait is making newsfeeds cluttered and unpleasant for users. Users have become frustrated and their complaints have been heard, causing Facebook to alter its algorithms. The new Facebook algorithm is meant to screen the engagement bait posts to reduce their likelihood of appearing in a user’s…

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Will the next Facebook marketing cleanup make ads less spammy?

Facebook marketing social media commerce

The social network is boosting its crackdown against ads leading to spam or click-bait websites. The largest social network is once again overhauling its ad posting strategy as the Facebook marketing algorithms crack down on click bait sites. The platform has been struggling with annoying and deceptive advertisements. Previous attempts have thinned the use of these types of ads to a certain degree, but not enough for users. Therefore, the Facebook marketing teams are working to boost the intensity of their efforts to place potentially spammy or click-bait ads in…

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