Facebook shows favor for feature with strong mobile commerce potential

Facebook mobile payments

Facebook is set to lay its Gifts service to rest in August Facebook has announced that it will be shutting down its Facebook Gifts service in August. This service had allowed the social network’s users to purchase and trade gift cards from businesses like Starbucks and Fandango. Shutting down the Gifts service will result in no layoffs, as those working on this service will have their attention refocused on Facebook’s Buy initiative. Earlier this month, Facebook unveiled the Buy Button, which is meant to promote mobile and e-commerce. Gifts is…

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