The social network is aiming to show its stuff in terms of boosting traffic to brick-and-mortar shops. A new Facebook Rewards QR codes feature test is now underway as a new form of mobile marketing. This advertising is designed to send more in-store shoppers to the checkout counter with items to purchase. The reason is that the quick response codes are not only personalized but offer savings or bonuses. When a consumer scans the Facebook Rewards QR codes, they are able to take advantage of discounts and offers when they…
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Will the next Facebook marketing cleanup make ads less spammy?
The social network is boosting its crackdown against ads leading to spam or click-bait websites. The largest social network is once again overhauling its ad posting strategy as the Facebook marketing algorithms crack down on click bait sites. The platform has been struggling with annoying and deceptive advertisements. Previous attempts have thinned the use of these types of ads to a certain degree, but not enough for users. Therefore, the Facebook marketing teams are working to boost the intensity of their efforts to place potentially spammy or click-bait ads in…
Read MoreSocial media marketing options from Facebook open to all advertisers
The company has now announced that its “Audience Network” mobile ad platform to all developers and marketers. Facebook has now taken another leap in its mobile social media marketing businesses and is working to give its options and revenues through the channel accessed by smartphone and tablet users. This opens up yet another opportunity for mobile marketing firms interested in using Facebook to its fullest. Facebook’s Audience Network was first announced as a new tool for businesses to use social media marketing with ad targeting features that advertise more effectively…
Read MoreSocial media marketing “Buy” button strategy tested by Facebook
The social network giant is trying out a new option to help its advertisers to increase their sales. Facebook has revealed that it is testing a new form of social media marketing on its platform, which includes an actual “Buy” button, which is designed to help businesses advertising over the network to be able to boost the sales that they are achieving from their efforts. This new feature will give members of the service the chance to buy products directly through the ads. The “Buy” button can be clicked in…
Read MoreAdvertising via Social Media Channels – Does it Work?
Social networking sites not just provide users the opportunity for users to be constantly connected with their friends and families. Today, social networking sites have become tools of business owners that help them become more profitable. Social media channels such as Facebook and Twitter made advertising affordable even to small business owners, so to speak. Setting up social media accounts can also be of great help in the existing communication channels of the company. Aside from the traditional phones lines that you can acquire from providers like RingCentral, business owners…
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