Mobile advertising spending to overtake TV ad spend this year

Mobile Shopping Game Show - Man on Phone - mobile phone users

A new report showed that marketers are continuing to shift toward smartphones and away from television. We all knew that mobile advertising spending would one day beat out the TV spend, but eMarketer predicts that it will happen this year. The digital marketing firm released the results of recent research it conducted in the United States. Ad companies are increasingly directing their budgets toward smaller screens and that trend is growing. The eMarketer research indicated that mobile advertising spending would represent 33.9 percent of all media spend on ads in…

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Mobile commerce represents 14 percent of Facebook’s ad revenue

Facebook mobile commerce

This data is from the third quarter results that have been released by the social network. According to the most recent data that has been released by Facebook, during the third quarter, 14 percent of the ad revenue that it generated came from mobile commerce. This was welcome news for the company after having experienced a difficult previous quarter. In July, after having reported a net loss of $157 million during the second quarter, the social network vowed to make a number of serious mobile commerce changes in order to…

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