Consistent growth of mobile advertising and marketing in Europe

Mobile Marketing Analytics

A new report issued by companiesandmarkets.com has shown that the market for mobile marketing and advertising will have reached nearly $37.5 billion by the year 2012, which would mean a compound annual growth rate (CAGR) of 15 percent. The skyrocketing popularity of smartphones and tablets worldwide are an important contributing factor to the solid growth of European mobile advertising and marketing, which is predicted to continue well beyond the forecast period that reaches 2020. It is believed that by then, the market worldwide for mobile advertising and marketing will have…

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