Mobile marketing around the world was worth $5.3 billion last year

mobile marketing spending worldwide

One third of that spending was in the Asia-Pacific region. Findings from an Interactive Advertising Bureau (IAB) analysis has shown that the worldwide mobile marketing spending last year was $5.3 billion 31.4 percent ($1.7 billion) was spent on advertising in North America. The complete study was conducted by the IAB Mobile Marketing Center of Excellence, in conjunction with the HIS Screen Digest, and the IAB Europe. The purpose of the research was to try to determine how big the smartphone and tablet advertising marketplace truly was, both globally, as well…

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Over 40 percent of European mobile phones are smartphones

NFC Technology in transportation - Mobile Payments London

Research firm, comScore Inc., has released a new report that has shown that 42 percent of mobile phone users in the United Kingdom, Germany, France, Spain, and Italy are smartphone owners. This same research also showed that 6.6 percent of the owners of smartphones also have tablet devices. The largest portion of mobile device owners have products running on the Apple iOS operating system, including the iPad, iPhone, and the iPod Touch. comScore’s data states that the market share is divided as follows: 30 percent for Apple, 27 percent with…

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Consistent growth of mobile advertising and marketing in Europe

Mobile Marketing Analytics

A new report issued by companiesandmarkets.com has shown that the market for mobile marketing and advertising will have reached nearly $37.5 billion by the year 2012, which would mean a compound annual growth rate (CAGR) of 15 percent. The skyrocketing popularity of smartphones and tablets worldwide are an important contributing factor to the solid growth of European mobile advertising and marketing, which is predicted to continue well beyond the forecast period that reaches 2020. It is believed that by then, the market worldwide for mobile advertising and marketing will have…

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