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NFC-enabled screens from Clear Channel to hit the streets of London this month

10/14/201110/14/2011 Stephen Vagus

NFC technology may be getting a lot of attention from financial and credit institutions but it has not lost any of its allure to advertisers. Clear Channel Outdoor, and advertising firm specializing in outdoor marketing campaigns, has announced that it will be launching a new wave of interactive billboards throughout London, UK. The billboards will be able to interact with NFC-enabled smart phones and are expected to hit streets in the coming weeks. The firm has conducted similar advertisements in London in the past and will be drawing upon that…

NFC companies race to make the lowest power transceiver

08/18/201108/18/2011 Jennifer Goula

Near field communications (NFC) technology has been attracting a significant amount of attention from technology companies, finance organizations, and retailers alike, as it allows people to use their smartphones or other mobile device for making purchases, redeeming coupons, checking in at airports, paying for parking, and other common transactions. However, the amount of power NFC transactions require has come to be noticed, and developers have now started the race to create the NFC transceiver that requires the least amount of energy. So far, the front runner appears to be Texas…

Everyone is talking about new mobile wallet technology

08/06/2011 L. Green

Though credit cards are still the standard here in the United States, in other parts of the world – such as Kenya – smartphones have replaced the card and card-reader technology which are now considered to be obsolete in that nation. In fact, among Kenyan adults, 70 percent use their mobile phones to pay for goods and services at a point of sale, and this country is not alone. Around the globe, an ever increasing number of people are using their mobile devices to pay for retail goods, groceries, and…