PENNY rolls out QR code food tracking to appeal to eco-conscious customers

QR code food tracking - Pineapple in grass field

The German discount supermarket chain is increasingly relying on origin labeling. PENNY, owned by the REWE Group, is adding QR code food tracking labels to some of its store products to provide its customers with easy access to information regarding the foods’ origins. It will start with the traceability of its pineapples and organic bananas. European consumers are increasingly purchasing foods based on their origins. According to a study published by the European Food Safety Authority (EFSA) in June 2019, 53% of EU citizens surveyed said that knowing where their…

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Unified QR code payments system could become serious competition for major credit cards

Unified QR code payments - figures building QR code

A new mobile payments initiative could become the leading digital payments method in Europe. Several mobile wallet companies across Europe have teamed up with Alipay to create a unified QR code payments system. These companies include Bluecode, momo pockets, ePassi, Pivo, Pagaqui, and Vipps. The adoption of this code will allow payment interoperability for travelers in Europe and from China. The idea behind the unified QR Code payments initiative is to allow users of the six European digital wallets to make QR code payments with their applications at local merchants…

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