ST-Ericsson and Metaio to participate in EU Venturi initiative to expand augmented reality in Europe

Mobile-Commerce

ST-Ericsson, a leading developer of mobile platforms and wireless technology, has announced that it will be participating in an initiative from the European Union that will expand augmented reality throughout the region. The project, called Venturi, has a budget of $7 million and aims to boost the presence of augmented reality applications in Europe. ST-Ericsson joins Metaio, a leading augmented reality development firm based in Germany, to meet the goals of the project. The Venturi initiative may signal a paradigm shift in the worlds of technology and marketing. Work on…

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