Using QR Codes to engage customers into learning more…

Many industries are beginning to implement QR codes as a means to directly connect with their consumers. The codes are a cost effective, eco-friendly way to advertise that specifically targets smart phone users. Businesses incorporating this method have seen success in increased traffic to their sites and overall exposure. The Mesob Ethiopian Restaurant in New Jersey is among the first in the restaurant industry to use QR codes. Vickie Smith-Siculiano, director of marketing, and her mother, Debi Smith, generated codes and put them on menus and placards around the restaurant.…

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