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Emojis are starting to make their way into mobile marketing

04/01/201603/30/2016 Julie Campbell

Brands are adopting the use of these emoticons on an increasing basis in order to make posts more relatable. When it comes to mobile marketing over social media, some brands seem to have it down pat while others are missing the mark, but nobody seems to be able to come up with a specific formula to reach consumers and successfully engage them. In order to help to improve social media marketing success, brands have been turning to emoji adoption. A new report published by marketing automation firm, Appboy, has shown…

Mobile trend experts compare the refrigerator to a smartphone

05/11/201505/10/2015 Guest Post

mobile devices technology summer - girls on phone

The latest mobile trend data is showing that as a society, we’re hungry people… and it’s not just for the food in our refrigerator; it’s for connected devices and digital content. We absolutely love our smartphones and tablets and we’re using these gadgets to do a growing number of things. From the moment a mobile gadget alarm goes off in the morning to the last time messages are checked at night, these devices have become extremely central to our lives, to the point that most of us don’t know exactly…