Brands are adopting the use of these emoticons on an increasing basis in order to make posts more relatable. When it comes to mobile marketing over social media, some brands seem to have it down pat while others are missing the mark, but nobody seems to be able to come up with a specific formula to reach consumers and successfully engage them. In order to help to improve social media marketing success, brands have been turning to emoji adoption. A new report published by marketing automation firm, Appboy, has shown…
Read MoreEmojis are starting to make their way into mobile marketing
