email mobile marketing Archives

Holiday mobile marketing made video in email hot

12/24/201312/21/2013 John Montgallo

The use of that advertising and promotions tactic exploded in popularity throughout the length of the shopping season. According to the data released by an email advertising service provider called StreamSend, one major holiday mobile marketing trend that has come into its own throughout this shopping season has been video in email. The firm claims that this tactic has become one of the hottest methods throughout the last month. StreamSend’s president, Dan Forootan, explained that “Today’s competitive digital world makes it difficult to get the consumer’s attention, especially during the…

Mobile marketing appeals to small businesses of every kind

09/03/201209/02/2012 Julie Campbell

Merchants from hair salons to sandwich shops are finding it effective. Small businesses that have never been able to use online advertising techniques practical for sharing information about their promotions are now discovering that mobile marketing can provide the affordability and results that they have been waiting for all this time. The number of features available is helping them to link to and convert many consumers. Hair salons, for example, can use text messages to inform consumers regarding special offers, or can remind them that they have an appointment coming…

The power of smartphones and tablets for mobile commerce and marketing

04/22/201204/22/2012 Julie Campbell

In the latest effort to bring the marketing power of email signatures back to communication in mobile commerce strategies… A company called SYNAQ has developed a solution to overcome the problem presented by the plain text-only emails that can be sent by smartphones. For years, corporate email signatures have been used as a highly effective, low-cost, result-generating tool for businesspeople to market themselves, as they included not only the name and contact information of the sender, but also links, images, advertising messages, and other branding and marketing elements. As the emails…

Knotice announces release of mobile email marketing report for last half of 2011

04/14/201204/13/2012 Jennifer Goula

Direct digital marketing software and services provider, Knotice, has announced the release of its mobile email marketing report with data from the last half of 2011. The document, entitled “Mobile Email Opens Report”, includes research and information about the percentage of opened emails that occurred on smartphones, tablets, and other mobile devices, as well as the click activity from within those messages, and the overall device popularity across eleven different industry segments, such as consumer products, retail, cable and telecommunications, and others. Knotice creates its report twice per year in…