3 Steps to Picking an SEO Agency

seo company

SEO can be great at improving the ranking of your content in the search engines. However, one thing is for sure; picking the right SEO agency that fits your needs is never easy. Here are the three key steps to picking the perfect agency. 1)    Think Beyond SEO The role of SEO in improving your page ranking in the search engines cannot be underrated. However, it would help if you did not solely focus on SEO when looking for the perfect SEO company. Most of the companies who exhibit a…

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5 Benefits of having a custom website for your small business

building a custom website

Running a business in our currently competitive environment requires commitment and grit. You should also embrace technology and create a beautiful, responsive website for your business. Today, designing a custom website is easy, thanks to the emergence of web building and hosting services such as WordPress. When it comes to choosing between squarespace vs wordpress, most individuals are often caught in a dilemma. Here are 5 benefits of having a custom website for your small business: Gives you online presence Creating a custom site for your upcoming business allows you…

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The Metrics that Really Matter for Tracking B2B Social Media ROI

It’s easy to get caught up in the hunt for social media performance metrics that give you an ego boost. But “vanity metrics” like number of follows, likes, retweets, Klout scores and even shares don’t really indicate anything about the success of your marketing in a business sense. Vanity metrics may look impressive when people click through to your social profile pages to get a sense of how active and engaged you are, which can somewhat help add to your credibility online, but vanity metrics are extremely ineffective as signposts…

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Mobile marketing is the most difficult to do properly

Mobile marketing email

The same research that made this determination referred to email advertising as the most effective. The results of a recent study conducted by Ascend2 and certain of its research partners (from MarketingCharts, also known as MC) have now been released, showing that among the various digital techniques, it is email advertising that is considered to be the most effective, while mobile marketing has the unfortunate title of being the most difficult. The report on the study provided considerable insight into the analysis conducted on the research findings. The report was…

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Lack of Strategy Slows Down Mobile Marketing Growth and Restrains Program Effectiveness

Mobile Marketing cost

There have been rumblings within the marketing profession for a number of years as to how important mobile marketing will be for businesses. Clearly it is widely known that an ever growing number of people are using their phones for more than just making calls with approximately 40% of people in the US owning a smartphone with this increasing to 50% in the UK. These people are using their phones to check emails, check Facebook, and surf the internet, so it makes sense for marketers to specifically target this market…

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The importance of mobile marketing is gaining traction within small and medium enterprises in the UK

A new marketing study suggests. Whilst many large businesses have been steadily investing in mobile marketing over the last few years, this progression has been much slower with smaller companies. In the study by PB Smart Essentials, it has been suggested that as few as 8% of small and medium enterprises even have a mobile optimised website. A mobile optimised website is a key for encouraging mobile commerce but it appears that smaller businesses are left wondering why (and even how) they should go about creating one. The study aimed…

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