Mobile commerce takes off in Africa as digital economy explodes

Mobile Commerce - Person on phone

The continent is seeing a boom on the channel, led by Egypt, Nigeria, Kenya and South Africa. Mobile commerce moving Africa’s digital economy forward, led by Nigeria, then Egypt, Kenya, and South Africa. The continent’s online economy is greatly based on the use of smartphones throughout the population. The Department for International Trade (DIT) recently released a whitepaper titled “Towards a flourishing digital economy for all – a spotlight on Africa”, with the Mobile World Live team at the GSM Association. The whitepaper was released on the edge of the…

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Daily deal retailers in the Middle East turn to mobile for success

Egypt Mobile Commerce

The significant competition in the Middle East among daily deal websites have sent these businesses to the mobile commerce marketplace to appeal to the growing number of smartphone users. In following with this trend, LivingSocial, the American giant, intends to begin its own mobile deals service that will bring consumers in the Middle East “instant” deals in 2012, at the same time that its competitor, Cobone, says that 20 percent of its own business will likely be through mobile channels in the near future. Daily deal sites, such as the…

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