Weve will be completely owned by O2 after company buys out other partners O2, a telecommunication service provider in the United Kingdom, is set to become the sole owner of Weve, an operator-owned mobile commerce firm in the UK. Weve was established by three large telecommunications companies, of which O2 was included. The concept behind the platform was to create a pool of consumer data that would be attractive to advertisers while also giving consumers a way to make mobile payments in a convenient fashion. Weve will have access to…
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Weve abandons plans for a mobile payments platform
Weve has announced that it will no longer be developing a mobile wallet platform Weve, a joint venture from EE, O2, and Vodafone, has abandoned plans to develop a new mobile wallet that was meant to make it easier for banks and retailers to engage mobile consumers. The company has been making an effort to break into the mobile commerce space of the United Kingdom. Thus far, Weve has found only moderate success, but it has been able to help its parent companies establish a stronger foothold in the realm…
Read MoreCompetition in mobile commerce explodes due to rapid growth
Growth of mobile commerce creates an over abundance of competition Mobile commerce has grown very quickly over the past few years. Consumers have shown that they are very interested in mobile payments and shopping from their smartphones and tablets, which has lead to a surge in new startups offering services to accommodate this interest. Mobile commerce can be a very lucrative field, but establishing a strong presence in the market has become very difficult for both well established companies and new startups. Demand for services is high, but so is…
Read MoreChristmas m-commerce is to be three times bigger than last year
Faster smartphone internet speeds have made it possible for more U.K. shoppers to comparison shop and purchase. EE, a digital communications company based in the United Kingdom, has recently released its 4GEE Mobile Living Index, in which it has shown that the greater penetration of 4G throughout the country will help consumers to take part in Christmas m-commerce to such a degree that its figures will be three times greater this year than they were in 2012. This could result in a transformation of the overall holiday shopping experience for…
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