Juchem introduced the Qkie – a cookie with its own QR code

QR codes Cookies

Juchem Gruppe, a German food company, has introduced a new product that can actually interact with consumers. The company has unveiled the Qkie – a small cookie with its very own edible QR code. Juchem teamed with The German Research Center for Artificial Intelligence to make the codes possible. Each code is printed on edible paper, which can be placed on the cookies after they have been baked. Consumers can customize the codes to link to online content. Edible QR codes are nothing new, but Juchem is the first food…

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Success of QR codes at New York Fashion Week may inspire designers to use the codes more often

Tiffany's QR Code Cookies

With New York Fashion Week coming to an end earlier this month, many of those attending the event came face to face with QR codes for the first time. The codes left an impression on many and allowed them to connect with some of their favorite fashion designers. Designers attending the event leveraged the codes in an attempt to engage consumers and expose them to an emerging mobile technology that is likely to become more prominent in the future. While many were wary of the codes at first, attendees soon…

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Healthiest barcode in the world: QR code made from organic fruits and vegetables

Edible QR Codes prescription drug dosing

    QR codes are often considered the pioneer of interactive mobile marketing. Indeed, the codes have proven that more people are more apt to get hooked into marketing campaigns if they are interactive. It should come as no surprise, then, that the codes are taking this interactivity to a new level by becoming edible. Edible QR codes have been made from blocks of chocolate, frosting, mints and other sorts of junk food in the past. Such initiatives have been met with success, as consumers revel in the novelty of…

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Creative and edible QR code winner

QR Codes Chocolate

As QR codes continue to soar in popularity, they are inspiring many to find innovative ways to use them. Clock Creative, award-winning brand and commutations specialists based in the UK, have created a code comprised of more than 500 individual chunks of chocolate. The code, which is just over three feet in length, was created for the annual Chocolate Festival held in Ramsbottom, England. The agency wanted to make the event special for their home town by giving it a mobile technology flare. The code, which is made from small…

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