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Mobile commerce conversions are based on experience

02/12/201402/20/2014 Stephanie Beck

Improvements to the way that shoppers can use their devices can make all the difference. Although consumers are keen to start taking part in mobile commerce, there are many device users who are still failing to use their smartphones and tablets to actually make a purchase. There have been many guesses as to why mcommerce is failing to live up to its potential. Although security issues have been cited, there have been a number of other theories that are starting to grow about the actual consumer experience, itself. Mobile commerce…

Tablet commerce is becoming a beloved shopping experience

12/18/201312/15/2013 Jennifer Goula

Consumers not only prefer these devices but are using them entirely differently than their smartphones. Though consumer behavior over smartphone and tablet commerce has already started to be seen as quite different when it comes to the way that they use the devices for retail shopping, recent statistics are starting to provide greater insight into those differences. People who use the larger of the two small screens have very distinct shopping behaviors. When it comes to tablet commerce, BI Intelligence has reported that users are more likely to do a…

The importance of mobile marketing is gaining traction within small and medium enterprises in the UK

07/08/201304/13/2014 Guest Post

A new marketing study suggests. Whilst many large businesses have been steadily investing in mobile marketing over the last few years, this progression has been much slower with smaller companies. In the study by PB Smart Essentials, it has been suggested that as few as 8% of small and medium enterprises even have a mobile optimised website. A mobile optimised website is a key for encouraging mobile commerce but it appears that smaller businesses are left wondering why (and even how) they should go about creating one. The study aimed…

Mcommerce to play a vital role in UK sales over next decade

10/31/201210/31/2012 Julie Campbell

New report releases results of predictions regarding online shopping by 2022. A new retail report has been released by the Economist Intelligence Unit which showed the way that the retail sector will be changing throughout the next decade due to e- and mcommerce as well as social media sales (s-commerce). It showed that all online purchases will make up more than one third of the sales in the U.K by 2022. At the moment, the combination of s-, e- and mcommerce make up around 10 percent of sales in the…

Walmart introduces Polaris search engine

09/05/201209/04/2012 Stephen Vagus

Retailer attempts to solidify place in e-commerce with Polaris Retail giant Walmart is beginning to take e-commerce more seriously as consumers begin relying on their mobile devices more heavily. Walmart has announced the integration of its online and in-store properties through the creation of a proprietary search engine it is calling Polaris. The Polaris search engine will allow consumers to browse for the items they are interested in. The platform has been developed in-house through the @WalmartLabs. The retailer believes that the platform is the next step in its initiative…