Mobile marketing at eBay has changed platforms

ebay mobile marketing

Google AdWords have been replaced by those from the Bing Ad platform for smartphone and tablet users. The massive online marketplace, eBay Inc. has made a massive move in its mobile marketing strategy by replacing the Google AdWords that it had previously been using, in favor of Bing Ads from Microsoft. Considering the size of eBay, this is a considerable loss for Google, and a tremendous gain for Microsoft. As is the case with many large online retail sits – both on the standard web and in mobile commerce channels…

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Holiday mobile commerce nearly doubles at eBay

Ebay augmented reality Mobile Commerce

The massive online marketplace and auction site has experienced its biggest year, yet, in 2013. According to one of the most recent announcements from eBay, the company is experiencing its best holiday mobile commerce season ever, particularly when its payments through PayPal are taken into account. Though it has continued to experience strong sales since the first shopping weekend, that was a hot performer. From Thanksgiving through Cyber Monday, both eBay and PayPal saw the highest holiday mobile commerce activity that they have ever had. The volume of purchases and…

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Mobile payments record broken by eBay

eBay mobile payments

The American smartphone transactions volume increased by 133 over last year’s figures. Mobile payments and everything in the smartphone commerce sphere has been making news headlines throughout the entire holiday shopping season, and the figures are now starting to reveal that records are being broken this year. eBay, for example, has shown that year over year, its use has exploded over smartphones and tablets. Similarly, Waifair.com, a home goods retailer, has reported that its Cyber Monday revenues spiked by 75 percent this year, when compared to the same day last…

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Mcommerce holiday shopping has already started at eBay

Ebay m-commerce News

The online auction site has boosted its deals and options for shoppers who are on the go. Christmas and holiday shopping is coming early to eBay as it has already opened up a number of its additional mcommerce features in order to appeal to consumers who are looking to get a head start on their gift buying. However, the complete line of additional options and deals won’t be launched until Thanksgiving. A recent survey has revealed that the average American family will complete their Thanksgiving dinner at 5:23pm (Eastern Time).…

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Mcommerce app from eBay breaks the 100 million download mark

ebay mobile commerce

The company has now had to alter its global transaction projections for this year. Now that the mcommerce application from eBay has been downloaded over 100 million times, and there have been over 100 million listings through smartphones and tablets, eBay has found itself needing to change its 2012 projections for global transactions over mobile devices to $10 billion. The achievement of this tremendous milestone was an important one for eBay. The numbers included all of the downloads from its app suite, which includes the central online auction application, the…

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eBay secures new mobile partnerships and predicts significant m-commerce growth this year

eBay mobile payments

eBay Inc. has announced that they are predicting significant volume growth in its m-commerce segment, as well as in its regular e-commerce and auction website, as it anticipates a sizeable increase in the number of people who use their smartphones to shop and pay for products. This online marketplace giant has already been making especially large steps forward into the mobile commerce environment, having developed new apps for its e-commerce platforms. The company has predicted that it will bring in $8 billion in m-commerce retail volume this year, and that…

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New CEO at Yahoo takes a fresh mobile commerce focus

Yahoo Headquarters mobile marketing

Scott Thompson, the new CEO at Yahoo! Inc., may have used his keen skill for meticulous detail to bring the PayPal unit at eBay Inc. into mobile payments to bring revenues to over double their previous levels, and to bring the member base to over 100 million, but it is anticipated that his challenges will now be even greater. Fifty-four year old Thompson now faces the responsibility of bringing advertisers and users back to one of the largest American web portal, whose sales and market share are rapidly slipping away.…

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eBay releases its annual “Top Shopped” list of items for 2011

mobile commerce and NFC technology

The largest online marketplace in the world, eBay, which also leads in mobile commerce, has released the results of its third annual report for the “Top Shopped” items for 2011, which ranks the pop culture trends and moments that brought about the most attention from shoppers. In order to assign the ranks, eBay performed an analysis of sales data based on the items that were purchased throughout the various categories of its marketplace, to identify the themes that were most interesting to the public this year. It looked into everything…

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Mobile’s tremendous role on Cyber Monday

cyber monday mobile commerce

Data from PayPal, eBay, GSI Commerce, and IBM has all shown that Cyber Monday this year saw a spike in mobile activity as the early holiday shopping season truly took off. Cyber Monday falls on the Monday after the Thanksgiving Weekend and has been the opportunity for online retailers to offer Black Friday-like sales to online shoppers. However, this year, with a growing number of consumers accessing the internet from their tablets and smartphones, a notable amount of the shopping on that day is occurring by way of mobile channels.…

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Holiday shopping season already 500 percent better than last year for mobile payments

mobile technology wallet Holiday Shopping

As had been predicted, Thanksgiving was an extremely profitable day for retailers online, with reports from IBM showing that sales this year were 39 percent higher than they were on the same holiday in 2010, with a sharp increase in shopping using a mobile device. IBM wasn’t alone in these reports. PayPal and eBay have also reported comparable trends. For example, PayPal Mobile has reported that Thanksgiving 2011 saw an increase of 511 percent worldwide in mobile payments over last year on Thanksgiving. The most common time for American consumers…

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