M-commerce in the U.S. led by the largest players in the marketplace

M-Commerce Industry

Mobile sales growth is expected to reach a rate of 99 percent before the completion of 2012. American sales in m-commerce are expected to increase by 99 percent this year, to reach almost $21 billion from having been at a level of $10.50 billion last year. That said, it is the retail, travel, and ticket companies are the areas that lead this marketplace. According to Mobile 400 prediction data, the top 10 companies will be responsible for a full 39 percent of all of the m-commerce sales in the country.…

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eBay uses mobile advertising campaign to place immediacy in the spotlight

Ebay m-commerce News

eBay has launched a new mobile advertising campaign that is aimed at on-demand consumers who are looking for opportunities to shop using their mobile device whenever and wherever they want. The online auction company stated that they are hoping that the campaign will encourage the market enough to bring it to its biggest mobile shopping season yet. The Venables Bell & Partners ad agency developed the campaign. According to the vice president of consumer marketing at eBay, Deirdre Findlay, “Our new campaign brings on-demand shopping to life – in the…

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