ebay mobile marketing Archives

eBay opens new pop-up store in London for the holidays

12/07/201112/07/2011 Jennifer Goula

Electronic commerce giant eBay is launching a new pop-up store in the UK. The store, dubbed eBay’s Christmas Boutique, will have no cash registers as everything in the store can be bought by scanning the QR code connected to the item. More than 350 products will be on display for the five days that the store is open. Located at 34/35 Dean Street in London, eBay hopes to attract tech-savvy holiday shoppers that want to avoid the bustle of conventional stores. Two different types of QR codes are in use…

eBay announces the first British QR code shopping environment and its new Christmas boutique

11/26/201111/26/2011 L. Green

eBay has just announced the latest of its mobile-related services, taking advantage of the rapidly increasing popularity of QR codes, which are now becoming highly familiar with their appearance on everything from clothing, food products, electronics, beauty products, and even tombstones. The largest online marketplace in the world will now also be using these codes to help with the Christmas shopping experience throughout the holiday season, in order to help consumers to purchase the gifts and other items they want to give or to keep for themselves. They will be…

eBay fashion joins the m-commerce marketplace

11/03/201111/03/2011 John Montgallo

As yet another indicator that m-commerce has gone mainstream, eBay Inc. is now advertising that its fashion branch is available through a mobile app that will allow consumers to perform eBay fashion searches and shop at any time and in any place. eBay has been observing the increasing trend to shop by way of smartphones and isn’t about to miss out on this growing opportunity. The following are some other notable figures about eBay’s entry to mobile. • In the third quarter of 2011, there were three mobile purchases made…