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Mcommerce app from eBay breaks the 100 million download mark

10/02/201210/02/2012 Julie Campbell

The company has now had to alter its global transaction projections for this year. Now that the mcommerce application from eBay has been downloaded over 100 million times, and there have been over 100 million listings through smartphones and tablets, eBay has found itself needing to change its 2012 projections for global transactions over mobile devices to $10 billion. The achievement of this tremendous milestone was an important one for eBay. The numbers included all of the downloads from its app suite, which includes the central online auction application, the…

Mcommerce scramble being faced by large retailers like Walmart

09/24/201209/24/2012 Stephanie Beck

The retail giant is trying to bring itself forward from having fallen far behind in mobile. A recent mcommerce study performed by comScore showed that almost 86 million consumers – translating to four of every owners of a smartphone – had accessed retail websites using that device in July by way of mobile apps. Brick and mortar retailers are finding themselves falling far behind those that have already excelled online. For example, Best Buy and Walmart are finding themselves dragging increasingly further behind the online giants such as eBay and…

eBay uses mobile advertising campaign to place immediacy in the spotlight

09/19/2011 Julie Campbell

eBay has launched a new mobile advertising campaign that is aimed at on-demand consumers who are looking for opportunities to shop using their mobile device whenever and wherever they want. The online auction company stated that they are hoping that the campaign will encourage the market enough to bring it to its biggest mobile shopping season yet. The Venables Bell & Partners ad agency developed the campaign. According to the vice president of consumer marketing at eBay, Deirdre Findlay, “Our new campaign brings on-demand shopping to life – in the…