Cancer Research UK uses mobile to encourage greater loyalty and donations

mobile marketing demographic

Cancer Research UK has announced that it is releasing a smartphone app that will be compatible with several mobile devices, to provide regular donors with a loyalty program, a mobile wallet, and relevant content delivery. This charitable organization is using the mobile channel to make it simpler for its supporters to regularly make their donations, and to obtain interesting and important information through the use of their smartphones. This makes it possible for users to either make single donations or to sign up to make regular donations that will earn…

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Tap and Go Digital Receipts Now Available Through Proximiant

Mobile Receipts

MOUNTAIN VIEW, CA — Proximiant, a provider of tap and go digital receipts, launched today, introducing a private and secure way for retailers and shoppers to track purchases and earn loyalty rewards, cash rebates and coupons without paper receipts, time-consuming signup requirements or membership cards. Retailers of any size are now able to provide customers immediate access to a variety of programs using a phone-sized USB interface transceiver from Proximiant. The free transceiver easily plugs into a store’s computerized point-of-sale system (POS) and launches within two minutes. The transceiver’s built-in…

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