Sony partners with Novarama to expand their portfolio of AR games

Electronic Entertainment Expo 2011

Sony is investing heavily into augmented reality technology. At this year’s Electronic Entertainment Expo (E3), the company unveiled its new gaming platform, the PS Vita. The system drew much acclaim from audiences in attendance for its innovative use of AR technology. Now Sony is furthering their venture into the field of AR by partnering with Novarama Technology, a game developer based in Spain. Novarama is well known as being one of the only game developers to focus almost exclusively on AR titles.  Novarama has entered into an exclusivity deal with…

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Electronic Entertainment Expo 2011

Electronic Entertainment Expo 2011

One of the biggest events in the gaming industry is coming this week. The Electronic Entertainment Expo, also known as E3, had long been an occasion in which game developers from all over the world showcase their latest and greatest productions. Sony is looking to make waves at this year’s E3 with their new handheld gaming platform, the Sony NGP. There is a lot of hype surrounding the NGP because of its use of augmented reality. Other big name game companies have tried their hand with augmented reality in the…

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