Social media marketing trends have created a culture of e-authors

As a growing number of consumers read e-books, authors have had to change the way they reach their readers. The e-reader and the tablet have taken the world by storm, particularly among teens and the millennial generation, and these mobile trends are driving authors – particularly those of novels and e-books geared toward those age groups – to have to alter their strategies in engaging their readers by way of careful social media marketing. Upon publishing the first novel in the young adult fiction Perspective book series, “Love at First…

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