Survey shows that consumers enjoy shopping online more than they do in physical stores Dyn, an Internet performance management company, has released the results of its latest survey concerning e-commerce. The report shows that the majority of consumers in India believe that the online shopping experience is more enjoyable than their in-store experiences. Consumers seem to favor e-commerce due to its convenient nature, and many retailers are making efforts to bolster their presence online in order to engage consumers in a more effective manner. Mobile commerce is driving the growth…
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