Indian consumer prefer e-commerce over in-store shopping

india mobile commerce

Survey shows that consumers enjoy shopping online more than they do in physical stores Dyn, an Internet performance management company, has released the results of its latest survey concerning e-commerce. The report shows that the majority of consumers in India believe that the online shopping experience is more enjoyable than their in-store experiences. Consumers seem to favor e-commerce due to its convenient nature, and many retailers are making efforts to bolster their presence online in order to engage consumers in a more effective manner. Mobile commerce is driving the growth…

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