UNICEF adopts QR codes for this year’s orange box campaign


The United Nations Children’s Fund, most commonly known as UNICEF, will be making some changes to their annual orange box campaign this Halloween. The organization has been using the orange box campaign since 1953 and has raised more than $164 million in that time. UNICEF has taken note of the growing popularity of smart phones and has decided to enter the digital realm in hopes of raising more funds. To this end, the organization will be plastering QR codes on their iconic orange boxes. When scanned with a smart phone,…

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Verizon launches augmented reality scavenger hunt to promote their latest smart phone

QR Code Scavenger Hunt

A new mobile app is turning smart phone users into bionic treasure hunters. Verizon Wireless is launching a new augmented reality game that will send people on a virtual scavenger hunt. The company has developed an application, which is only available for the Android platform, which utilizes augmented reality technology to paint the world in a visceral, cybernetic outlook. The campaign is designed to promote the new Droid Bionic, which is scheduled for release on September 8. Leading up to the release of the new smart phone, Verizon is looking…

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Five Guys burger chain boosts sales with new app

Five Guys Bacon Burger

The Five Guys Burgers & Fries chain is boosting its mobile experience through an app designed for iPhone that allows customers to order their meals without having to wait in line, through the simple use of their mobile devices. Five Guys had already released an Android version of this app back in March 2011. This latest app is designed specifically for iPhone users and can be downloaded for free from the Apple App Store. According to project manager Steve Teller from Five Guys in Washington, they already had intentions of…

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iPhone app lets Amtrak customers purchase their tickets via mobile phone

Boston Amtrak Station

Amtrak has announced its introduction of a new iPhone app that will allow its passengers to more easily check the train schedules, plan their trips, buy train tickets, and change the reservations that they’ve already made. The purpose of the app is to provide faster and more convenient ways for travelers to plan their trips and make the necessary arrangements. They can now download the Amtrak app for free from the Apple App store in order to benefit from the many features connected to the Amtrak trains which operate in…

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