Domino’s Pizza, which has already been testing the waters of mobile marketing for some time now, has started a new campaign that includes the use of augmented reality, to add a whole new dimension to its latest 555 pizza offer. To be able to offer smartphone users the augmented reality experience, Domino’s used the Blippar app. It is now available on posters at over 6,000 locations across the U.K. According to the Domino’s Pizza multimedia manager, Nick Dutch, the new 6-sheet posters let the company advertise their 555 deal, as…
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Domino’s Pizza makes over £130k in sales in a single day with m-commerce
One of the most popular pizza chains in the world, Domino’s Pizza, has shown, yet again, how an effective online presence and a well developed mobile app can pay off, as it has just announced its largest day ever for online sales, having taken in more than £1 million worth of food and beverage orders, among which 13 percent were made from smartphones or tablets. Therefore, on October 8th alone, Domino’s Pizza made £130,000 worth of orders exclusively through its apps for iPhones, iPads and Android devices. These stats represent…
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