Tag: Dole

QR Code Detective: Can you learn from the produce aisle?

Julie Campbell
QR Code Detective - California Giant Berry Farms

The fruits and veggies in your local supermarket may now be the most high tech items in the store. Although the fruits and vegetables in the produce department of the grocery store may seem like some of the most basic and natural items among the many aisles, the use of a QR code has now become commonplace as growers and distributers, alike are discovering the benefits of what these barcodes can do for sales while a customer is in store and to encourage repeat purchases. These quick response codes can…

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Is there green in Dole’s new QR plug for salad promo

Sam Lambert

A joint effort from the Price Chopper market chain and Dole Food Co., is encouraging users of mobile devices to eat more salad. Last year, Dole planned a mail campaign that was tailored to engage both active and lapsed members of its loyalty program. The same time Dole was prepping their campaign, Price Chopper was approached with the idea of using QR codes with its own marketing campaigns. The two began working together and, in November, Price Chopper sent more than 40,000 postcards, each attributed with QR codes, on Dole’s…

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Big Company Uses QR Code

Jennifer Goula

SCHENECTADY, NEW YORK – A promotional strategy from Dole together with Price Choppers Supermarkets earned a lot of followers for Dole’s Mobile Salad Club. Sources confirmed that Carrie Ann Arias, senior manager of Dole Fresh Vegetables Inc., said that this was the first promotional partnership with a retailer for the Monterey, California -based Dole Fresh Vegetables Incorporated. Arias also said, “Mobile platforms have become a big focus for us from a marketing perspective, this is the first of what we think the future of marketing for us.” sources say. The…

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