A joint effort from the Price Chopper market chain and Dole Food Co., is encouraging users of mobile devices to eat more salad. Last year, Dole planned a mail campaign that was tailored to engage both active and lapsed members of its loyalty program. The same time Dole was prepping their campaign, Price Chopper was approached with the idea of using QR codes with its own marketing campaigns. The two began working together and, in November, Price Chopper sent more than 40,000 postcards, each attributed with QR codes, on Dole’s…
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