do it yourself augmented reality Archives

Aurasma augmented reality application aims to inject some practicality into the industry

12/29/2011 John Montgallo

Aurasma, an augmented reality development company, has developed a new AR feature that brings a bit of practicality to the technology. Augmented reality has long existed as a novelty that has been used by the marketing industry as a way to catch the attention of consumers. As the technology grew in popularity, this trend continued. Now, Aurasma is looking to prove that augmented reality has very practical uses, and has focused its sights on the do-it-yourself market. The company has developed a new augmented reality application for Apple and Android…

InsideAR 2011 conference shows of head-mounted system and DIY AR platform

10/04/201110/04/2011 John Montgallo

Last week’s InsideAR 2011 conference held in Munich, Germany, and hosted by Metaio, a technology company specializing in augmented reality, brought to light some of the most innovative developments to come to augmented reality ever. Augmented reality technology has always been leaps and bounds ahead of conventional hardware, limiting the use of the technology a great deal. Now, however, hardware technology is advancing at a much more rapid pace than it had been two decades ago, enabling developers to push the boundaries of technology and find out what augmented reality…