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Spotify to launch in-app sales for EU iPhone users

02/01/202401/31/2024 Sam Lambert

In-app sales - Spotify app on phone - EU flag

A new regulation in the European Union requires Apple to let the company bill users directly. Spotify recently announced that along with an upcoming update to its iPhone application, it will start allowing consumers in the European Union to buy through direct in-app sales of subscriptions and audiobooks. In the majority of regions worldwide, the Apple App Store bans direct billing through applications. According to Apple, developers in markets other than the EU should use the iOS store’s own billing services for in-app sales. By doing this, it means that…

Will Apple allow sideloading from another App Store in Europe?

01/18/202401/17/2024 Sam Lambert

Reports are indicating that the iPhone maker intends to open a separate application hub in the EU. According to widely publicized reports, Apple is getting ready to divide its App Store into two distinct marketplaces, though only in the European Union’s market. The move will reportedly be made in order to comply with the EU’s Digital Markets Act (DMA). The DMA contains a requirement for Apple to allow alternative payment methods and app sideloading within the EU. This means that the company will need to launch another App Store in…

Unsolicited SMS spam causing frustrations among mobile users

06/30/201107/07/2011 Jesse Collins

Direct Marketing Association has released the results of a survey that showed that 43 percent of their participants had received “unsolicited SMS spam promoting accident claims or mis-selling financial services.” Unfortunately, just as has been the case with spam in our hotmail inboxes, SMS spammers have rapidly adopted this new marketing tactic to such an extent that this form of advertising platform’s future growth has now become threatened. According to Mike Lordan, the chief of operations at DMA, mobile phone users are being continually inundated by spam and they are…