Research shows 90 percent of mobile game revenues comes from in-game apps

Mobile Gaming

A Newzoo study showed most mobile games revenue in the United States is from purchases made in-app. A report containing the results of a study performed by Newzoo, a market research firm, showing that more than 90 percent of all of the revenue generated from mobile gaming in the United States was spent on purchases of products or services that were made in-app, within the games themselves, instead of from the money that was spend on the actual game downloads. The research consisted of a survey of 17,000 mobile game…

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Mobile commerce seeing boom of in-app purchasing

Mobile apps payments

Mobile commerce and app buying power drives ahead According to the CCS Insight and Distimo analyst firms’ joint App VU Global report, app developers are seeing that mobile commerce is becoming exceptionally strong through in-app purchases, boosting their own revenues as well as those for app stores such those at Apple and Google. Among the top 200 grossing apps at Google Play (formerly known as the Android Marketplace) and the Apple App Store, 60 percent of all revenue came from purchases made through apps on smartphones and tablets. The iPad…

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