Disney mobile game lawsuit filed over data collection from children

mickey disney mobile game

The entertainment giant has been accused of violating privacy laws about how personal data can be collected from minors. A federal court is asking some heavy questions about Disney mobile game practices involving personal data collection from children. As a result of these alleged activities, Disney has been sued. The class action lawsuit accuses Disney of having included inappropriate ad-tracking software in its mobile games. The Disney mobile game security lawsuit alleges that the company’s ad-tracking software illegally monitors its users and shares children’s personal identifying information with third parties.…

Read More

Disney World to begin accepting mobile payments

disney mobile payments

Disney launches a new mobile commerce service at one of its theme parks Disney World will begin accepting mobile payments on December 24. The popular theme park has introduced a new service that will allow people to purchase food, drinks, and merchandise with nothing more than their smartphone. Many of the shops that are located in the park will accept mobile payments, but those without in-store mobile point-of-sale systems will continue to accept traditional forms of payment, of course. This represents an initiative from Disney that involves showing more support…

Read More

Disney finds success in mobile games

Disney Store ipad App mobile games

Disney Interactive is gaining momentum in the mobile space Disney Interactive is beginning to see significant success in the gaming field. The company has long been involved in the game industry, having first been formed in 1999 in order to engage a new generation of consumers interested in interactive entertainment. In recent years, Disney Interactive has been focusing more heavily on mobile games rather than placing sole focus on traditional console games. This diversification has paid off, as Disney Interactive has now become the world’s sixth largest mobile games publisher.…

Read More

Disney sets a powerful example in mobile commerce

mobile commerce payments wearable technology disney magic bands

Disney’s Magic Bands show that wearable technology and mobile payments can go hand-in-hand Disney may lead the way to a brighter future in mobile commerce. The famed company recently released its Magic Bands, which are simple wristbands that can be used to pay for goods and services at Disney resorts. This combination of wearable technology and mobile commerce has already generated a great deal of hype, and Disney may find itself as a pioneer in the mobile payments field. These Magic Bands are having a major impact on the way…

Read More

Augmented reality magic used by Disney through pico projector

augmented reality disney technology

The technology is being used to help to broaden the experience of games and storybooks. Though the idea of augmented reality is nothing new for Disney – in fact, it has been using it quite regularly in Disneyworld, such as in the ghosts in the Haunted Mansion that will “follow you home” at the end, or the occasional Innoventions exhibit in Epcot – the magic of this tech will soon be brought home for children of all ages to enjoy. Disney has announced that it will be incorporating AR into…

Read More

QR codes added to Disney campaign to appeal to kids

disney mobile payments

The new mobile marketing campaign is being launched in Australia with the target discount store. Disney and Target are now working together in Australia to reach out and connect with children through mobile marketing that is based on QR codes printed onto an interactive virtual wall. The interactive mcommerce experience was designed to be used for only this past weekend. The location was at a cinema in Sydney and it was created in order to use QR codes to form a child friendly experience. Though Disney is experienced in the…

Read More

Disney patent details new augmented reality system

Augmented Reality Cakes

Disney showing more interest in augmented reality Disney is, once again, showing its keen interest in augmented reality technology. A recent patent application from the acclaimed company has been released, detailing Disney’s new augmented reality initiative, which targets food as a major platform. According to the patent, Disney aims to paint interactive movies and imagery on edible products, making consumption a more engaging activity for anyone using the system. Such a system could transform events, such as birthdays, into more dynamic spectacles. New augmented reality system would be based on…

Read More

Waldorf Astoria Chicago adopts augmented reality for kids

augmented reality image

Hotel embraces augmented reality with new campaign The Waldorf Astoria in Chicago has launched a new kid-friendly campaign that encourages young visitors to stare at walls. The hotel has embraced augmented reality and will be embedding digital content in wall decals that have been designed by RoomMates, a designer of wall stickers and other home decorations. The decals will feature popular characters from Disney, Pixar, and The Muppets and kids will be able to experience the augmented reality content contained in these decals using a smart phone. Wall decals provide…

Read More

REVEL takes augmented reality beyond the realm of sight

Researchers develop augmented reality system that influences touch Augmented reality has caught the attention of Disney. Researchers at Disney Research have been experimenting with the technology recently, looking for ways to manipulate it and discover how it can be used. Augmented reality is well known for its ability to change the way people see the world, but Disney researchers believe that the technology could also change the way people feel the world. Researchers have developed a new augmented reality system called REVEL. The system makes it possible to feel a variety…

Read More