QR codes added to Disney campaign to appeal to kids

disney mobile payments

The new mobile marketing campaign is being launched in Australia with the target discount store. Disney and Target are now working together in Australia to reach out and connect with children through mobile marketing that is based on QR codes printed onto an interactive virtual wall. The interactive mcommerce experience was designed to be used for only this past weekend. The location was at a cinema in Sydney and it was created in order to use QR codes to form a child friendly experience. Though Disney is experienced in the…

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Disney adds new iPad app to dive deeper into m-commerce

Disney Store ipad App mobile games

Disney has announced that they will be jumping even further into mobile commerce with their new iPad app that will allow customers to purchase products from their mobile device no matter where or when they want to buy. The app is quite similar to the website of the company, with functions and a design that resemble one another. This Disney Store app is only the latest in a full strategy of efforts that Disney is making in order to set its place in the m-commerce world. Other elements of this…

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