Chess may not get a great deal of attention from all over the world, but in Europe the sport is a big deal. Given that chess players and enthusiasts are often very tech-savvy, their interests can often be piqued with the use of technology. This has led the French magazine Europe Echecs to make use of QR codes in its latest issue. The publication believes that the codes will help engage readers with new content and enable them to find the information they are looking for easier. The March issue…
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Top recommendations for the local-mobile return of pay per call
Pay per call is a service that gives marketers the ability to pay a flat fee for every call that results from a campaign or ad, and though it had shriveled over the years, the mobile explosion has made it likely that the advertising technique will come back with a vengeance in 2012. Local search is no longer limited to laptops and desktop computers, but is now working its way into the mobile universe, too, as consumers increase their reliance on their smartphones and tablet computers. Marketers are recommending that…
Read MoreCommerceTel Corporation announces its selection as the UFC mobile tech partner
Award-winning proprietary mobile marketing solutions and technology provider, CommerceTel Corporation, has announced that it has been selected by the Ultimate Fighting Championship (UFC) in order to provide mobile marketing strategies for device users, such as text alerts, voting, and initiatives for in-venue and in-broadcast special offers. The UFC is currently the sports organization with the most rapid growth worldwide, providing the top events for mixed martial arts (MMA) that are available to nearly one billion homes around the globe. The UFC was first broadcast on network television in November 2011,…
Read MoreConstant Contact takes on mobile marketing to an entirely new degree
Constant Contact has announced that it will be embracing mobile marketing to a much greater degree with a new partnership with DIDMO, the developers of the Magmito cross-platform solution for mobile app creation. Though it wasn’t too long ago that the primary focus of the teams at Constant Contact was on services that provide email marketing, the company has now widened its potential and its offerings so that it will have the opportunity to achieve much more significant growth than their customers – past and present – may have expected.…
Read MoreMobile Marketing Association announces latest edition of the International Journal of Mobile Marketing
The Mobile Marketing Association (MMA) has announced that it has now released the most recent edition of its International Journal of Mobile Marketing (IJMM), an award-winning publication. This issue discusses important industry issues, such as the unique perspective of mobile marketing from India, as well as whether or not there is a viable mobile marketing channel on its way in Pakistan, and what are the opinions of the American government regarding location based marketing. Michael Hanley, the director of the Institute for Mobile Media Research and the IJMM editor-in-chief,…
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