Nokia seeks to dethrone QR codes, but the expense of NFC technology may prove that effort futile

QR Codes vs. NFC mobie marketing

Despite the growing popularity QR codes have been attaining amongst consumers, the barcodes are losing favor with some companies. Nokia, one of the world’s leading telecommunications companies, is now branding the codes as obsolete. The company has been investing heavily into NFC technology, which allows smart phones and other mobile devices to interact with each other via wireless signals. With Nokia casting aside QR codes, it may signal a major shift in the world of mobile technology is coming. Nokia’s favor of NFC technology stems from the role they play…

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