Augmented reality may have profound impact on Middle East and UAE

Augmented reality mobile marketing

Company claims augmented reality can change the marketing landscape International Expo-Consults, a trade show management company, claims that augmented reality could have a profound impact on the retail industry in the Middle East and United Arab Emirates. The company notes the technology’s interactive capabilities as having promising potential in marketing. Augmented reality could be used to add additional meaning to real world objects and provide consumers with access to a wide variety of interactive features. The use of augmented reality could revolutionize the marketing landscape of the Middle East as…

Read More

Digital signage with QR codes pave the way

  STRATACACHE, a high-end provider of scalable, digital signage, content distribution and enterprise video has announced their foray into the world of QR marketing. Intent on embedding digital signage with QR codes, STRATACACHE seeks to stake its claim as technological pioneers along with other heavyweight companies in various fields. Their new campaign will now display the codes on in-store signage in a bid for customer engagement, offering scanners not only information on brand names but also savings in the form of coupons. The company has taken it one step further,…

Read More