Top 7 Skills Required to Become a Digital Marketing Expert

seo Digital Marketing Expert1

Digital marketing has been the talk of the town for the last decade. With businesses shifting from traditional to online marketing, the demand for digital marketing expertise has soared. However, as digital platforms continue to evolve, the required skills to excel in this domain also change. In this comprehensive guide, let’s delve into the top 7 essential skills every aspiring digital marketing expert must master. Search Engine Optimization (SEO): Understanding the Mechanics: SEO isn’t just about inserting keywords or building backlinks. It’s about understanding search engine algorithms and user behavior.…

Read More

Michael’s to engage holiday shoppers with new QR code campaign

Earlier this year, Michael’s Stores Inc., a specialty retailer catering to the artistic community, announced plans to engage in mobile marketing. The company is quite popular amongst artists for their offering of high-quality supplies and accessories, but has had little to no Internet presence. As consumers become more immersed in mobile technology, the company is in danger of being left behind. One of the tools that could help Michael’s catch up with consumers is QR codes. During this year’s Mobile Marketing Summit 2011 in San Francisco, California, Anthony Price, senior…

Read More