Mobile shopping on Christmas Day rose by 20.4 percent

IBM mobile shopping

Sales as a whole on that specific day of the year increased by 8.3 percent over the same day in 2013. The Digital Analytics Benchmark Hub at IBM has now released statistics that indicate that Christmas Day was a big time for mobile shopping, this year, despite the success that was seen in terms of growth in overall purchases throughout the holiday season. On that day, online sales as a whole saw a healthy increase of 8.3 percent over the figure seen in 2013. That said, the online commerce traffic…

Read More