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One of the nation’s oldest retailers comes out a winner in today’s m-commerce world

  Shoppers can add another retailer to their mobile shopping list. One of the oldest clothing stores in the nation has gone high tech. Brooks Brothers have crossed over into the mobile media platform. This was a deliberate and tactical move to provide customers with easy access shopping and utilize the ever growing mobile industry. Brooks Brothers may be joining the wireless, high tech revolution, but they still won’t sacrifice the company’s core values of tradition, value and exceptional customer service. Their online shopping site has been fine tuned to give the mobile shopper multiple product pictures that are detailed and colorful, complete descriptions and numerous categories to pick from. The website is supported by Digby’s Mobile Software Commerce Platform; and is said to operate so exceptionally well that a customer can research and … Read entire article »

Filed under: Commercial, Featured News, Mobile Marketing, Trends, United States