New mobile app privacy guidelines released for comment by the Mobile Marketing Association

Mobile App Builder

The head trade association for the mobile industry worldwide, the Mobile Marketing Association, has announced that it has released a document called the “MMA Mobile Application Privacy Policy” , for public comment. It contains the first-ever set of guidelines for the basic data processes and privacy issues pertaining to mobile apps. According to Greg Stuart, the CEO of MMA Global, the guidelines issued by the organization for public comment will address an urgent requirement for all businesses that are active in the mobile marketing industry. They are meant to offer…

Read More