Oracle and Augme combine for mobile marketing integration

Oracle Headquaters

Oracle CRM On Demand will now be using Augme’s AD LIFE platform in order to send out advertisements that will be readable using any kind of mobile device. This move marks a meaningful change in the mobile advertising marketplace as marketers will no longer be required to develop campaigns for each individual type of mobile device, depending on screen size (for example, tablets versus smartphones) or operating system (for example Android versus iOS). The concern that campaigns will be unreadable for certain mobile clients will be eliminated by this effort.…

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