QR Code Rangoli: Diwali festival goes digital in 2016

Diwali or the festival of lights is a popular Indian festival celebrated by the Hindu, Sikh, and Jain communities across the world. Spiritually, it symbolizes the victory of light over darkness and good over evil. Homes, offices and streets are decorated with colorful flowers, lights, and lamps. An important aspect of the celebration is Rangoli – a traditional floor art created using colored rice flour, sand, or flower petals. QR Code Rangoli by Scanova Scanova, an India-based company that provides QR Code Generation tools, celebrated Diwali by taking Rangoli one…

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QR codes out and scannable images are in at Louis Vuitton

no qr codes louis vuitton

The luxury designer brand has changed their advertising to take out the visually unappealing barcodes. Despite the fact that Louis Vuitton has taken QR codes out of its print advertising, it is still maintaining the scannability of its ads by making it possible for smartphone and tablet users to scan the entire image instead of just a little barcode. The design house feels that the look of the barcodes was not an appealing part of their advertising. Though the QR codes do provide the opportunity for consumers to be able…

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QR codes are now in the form of graffiti art

QR codes graffiti art

The new design is being used in the hope of sharing a more effective message than the standard. The traditional form of QR codes – that is, the type that look like black and white pixilated squares – are found virtually everywhere, these days, but their appearance doesn’t always suit every form of situation in which they could be highly usable. In graffiti art, for instance, the shape of the barcode and the way they are used doesn’t necessarily translate. Though QR codes are now quite recognizable among many smartphone…

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QR codes sewn directly into clothing by Dita Von Teese

Dita Von Teese QR code fashion clothing

The clothing designer has added smartphone friendly barcodes to her latest line. There is nothing rare about QR codes, these days, as they appear on a growing number of print ads, flyers, product packaging, posters, and storefront displays, but they are also starting to pop up in clever and unique places, such as was the case with the latest clothing line by Dita Von Teese. The clothing designer’s latest vintage inspired line now features these smartphone friendly barcodes. Dita Von Teese has just included herself among an important handful who…

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QRHacker offers creation of designer QR codes for businesses and individuals

QR-hacker-custom-qr-code-design

Designer QR codes are becoming more popular as a branding strategy for businesses. These codes are identical to conventional QR codes apart from the fact that they can be embedded with a small logo or graphical design. These designs do not impair the functionality of the codes, however, meaning that will still be useful to a company’s mobile initiatives. Designer codes can be a good way for businesses with a need to reach out to mobile consumers to brand themselves and make their codes stand out from those used by…

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Nestle leverages QR codes in new campaign, may expand their use of the barcodes in the future

Nestle Headquarters Japan

Nestle, the world’s largest food and nutrition company, has begun using QR codes for their latest marketing campaign in Denmark. The codes come from Paperlinks, an ambitious mobile marketing startup based in California. Paperlinks has designed a custom QR code to be used for the campaign that transforms the code’s traditional black and white blocky pattern into one that is more esthetically alluring. Nestle will be using the designer QR codes at a number of events that will be held throughout Denmark. The marketing campaign aims to promote the company’s…

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